Your brand uses in-store rebates to drive sales. Use them to drive referrals too.

Rebates today

Most brands use in-store rebates to drive sales - because it works. Need to hit a specific sales number in a quarter? Offer a rebate, and it will get you there. Rebates as offered today are effective, but quite limited from a brand viewpoint. You have a valuable customer who likes your product, they get a discount from your programme and - there the relationship ends. Maybe you gather their email address to send them promotions in future - but that's it.

Referrals create new customers

Marketing is all about driving sales. You want your audience to understand and trust your brand - once they do that they will buy your product. Consumer trust is difficult to gain, and we all know that the single most effective way to gain trust is through a personal recommendation from a friend or family member - this is gold dust for a brand. This is a missed opportunity for your brand. With quodos referrals, you can turn your in-store rebates into a powerful referral tool. Once a user signs up for a rebate, the quodos referral platform pushes rich content to the user's phone, including additional compelling offers to up-sell additional relevant products, and to avail of additional rebates for referring their friends to your brand.

Rebate-lead referrals

It is a marketing truism that your next customer is most likely to look like the customer you already have. Once a customer has successfully claimed a rebate, you not only have a happy customer, but a valuable sales lead - as their family and friends are likely to be interested in your product too.

Quodos provides a seamless platform to design and deliver a simple referral process for your rebate customers, incentivising these customers to push your brand into their network of friends and family.

Key advantages

The key advantages of boosting your rebate programme with quodos referrals are:

• Your customers become your sales team: you pay them a referral commission, they recruit your next customer
• Targeted - your rebate customers are already highly-engaged. Turning them into referrers is the next logical step.
• Deepens brand loyalty - your best and most engaged customers benefit as they engage more with your brand
• Takes advantage of network effects - your referred customer can become your next referrer
• Simple to implement - you decide the shape of the referral programme, our technology does the rest.

Conclusion

This platform is simple to use, easy for the customer to understand, and allows brands to reach warm prospects by using your existing customer base as your own sales team - what could be more compelling than that?

If this sounds like it could be of interest to your business, contact us.