You have great customers - why not use them to grow your business?

Merchants of all types use social media to reach their customers. But the reality is that social media is a declining asset for brands. Facebook, Instagram and other social media companies are constantly reducing the organic reach of your posts to your followers. They want you to pay for the privilege. Fewer than 3% of your customers may even see a post that you put out on social media.

In turn, this pushes many brands to invest more in 'old school' customer marketing - bulk email campaigns. It feels like consumer marketing has come full circle; companies reduced email marketing because of declining reach - now email marketing is back in vogue - due to the declining reach of social media.

Nonetheless, email marketing is still a blunt instrument. It's hard to target your best customers, and it's hard to measure the impact of your campaigns. It is a little easier for online stores, but how can any business with a physical location measure the success of a digital marketing campaign, besides using cumbersome promo codes?

Quodos has a solution. Using quodos Referrals, you can target your best customers, and reward them for referring their friends and family to your business, in a fool-proof way that is easy to measure. Here's how it works:

Let's say you want to encourage Jane Doe - a top customer of yours - to refer her friends to your business. You send Jane a link - to her phone, email or WhatsApp - containing the referral offer. Let's say you want to give any of Jane's referred first-time customers a 10% discount for shopping with you, and in turn you want to reward Jane for a 15% discount per purchase, per successfully referred customer.

This is super-hard to do using traditional marketing - where would you even start? How do you prevent certain individuals from abusing things like promo codes? How do you ensure that a customer is a new customer, and not a customer abusing the same discount multiple times? How do you measure the success of the campaign?

Now for the good news - this is trivial to achieve using quodos. quodos provides a dedicated, prepaid Mastercard payment solution, locked down to your location, that allows you to uniquely track who spent what in your store. quodos provides you with a web portal where you can easily set up a referral programme, and distribute it via your marketing channels within minutes. That's not all, though; once a user has accepted the referral offer, they are then known to you for as long as they maintain their quodos account - you can re-target them with additional offers, view their referral network, and easily reward your 'super-referrers' with additional targeted rewards.

We're pretty excited about this, as we have not seen any other platform with this capability. If this sounds like it could be of interest to your business, contact us.