quodos Digital Gift Cards – A New Approach Incorporating Digital Gift Cards into Your Business Strategies In today's competitive business landscape, establishing a robust and purposeful gift card strategy can play a pivotal role in strengthening your connections with clients and driving various advantages for your brand. The utilization of digital gift cards within your marketing approach can yield a multitude of benefits:

1. Increasing Sales: Digital gift cards can be powerful tools to boost your sales figures. They not only facilitate purchases but also encourage repeat business, especially when you offer incentives like discounts on future transactions. The ability for customers to easily top up their gift cards can lead to exponential returns.
2. Building Brand Awareness: Customized digital gift cards and personalized messages leave a lasting impression on recipients. When customers feel special and unique through such interactions, they associate these positive experiences with your brand. This increases brand awareness and can lead to word-of-mouth recommendations.
3. Generating Strategic Information: Leveraging the right platform for digital gift cards can provide valuable insights. Metrics such as response rate, redemption rate, cost per conversion, and ROI can be measured to fine-tune your marketing efforts, ensuring you engage your audience more effectively.
4. Enabling Customer Engagement: Digital gift cards offer a means to connect with customers on a deeper level. By providing relevant and meaningful offers, you can establish trust and loyalty. It's a cost-effective way to foster revenue growth and repeat business.
5. Eco-Friendly and Easy to Distribute: In an era where environmental consciousness is paramount, switching to digital gift cards can demonstrate your commitment to sustainability. By eliminating plastic cards, you not only reduce waste but also align your brand with eco-friendly values. Additionally, the ease of distribution makes digital gift cards a convenient choice for both you and your customers.

Introducing quodos

quodos represents a ground-breaking approach to customer engagement in the digital realm. It transforms the concept of gifting, making it a meaningful experience for both you and the consumer. Here's why quodos stands out:

• Fully Digital: quodos is a fully digital gift card application that seamlessly integrates with users' digital wallets, connecting directly to a prepaid debit card. This ensures that your brand remains present in your customers' daily lives.
• Eco-Friendly: quodos takes a positive step towards environmental sustainability by eliminating the need for plastic gift cards. This resonates with environmentally conscious consumers and showcases your brand's commitment to a greener future.
• Meaningful Engagement: quodos enables you to engage with users in more personalized and targeted ways. You can share news, offers, campaigns, and discounts through various digital content formats like video, graphics, and text. All engagement activities can be tracked and analysed using the "Engagement Engine."
• Reloadable Cards: With quodos, users can easily reload their gift cards, encouraging them to take advantage of your latest offers. This feature ensures ongoing customer engagement and maximizes the value of your gift cards.
• User-Friendly: quodos offers several user-friendly features, such as the ability for users to create their own gift cards and messages within the app. It doesn't require complex point-of-sale (POS) integration or IT infrastructure changes, making it accessible to businesses of all sizes.
• Comprehensive Analytics: quodos provides detailed analytics, including real-time balances, transaction history, campaign tracking, click-through rates, redemption rates, and more. This data empowers you to refine your messaging and campaigns for maximum impact. In conclusion, adopting quodos and a digital gift card strategy can be a game-changer for your marketing efforts. It's an innovative approach that not only enhances customer engagement but also aligns your brand with sustainability and delivers valuable insights for future marketing endeavours. It's time to embrace quodos and take your customer engagement to the next level.

The statistics below illustrate the growing trend of digital gift cards and the increasing adoption of digital wallets. The data reinforces the importance of embracing digital gift card strategies like quodos and highlights the potential for businesses to tap into this expanding market. Some key statistics on Digital Wallet and Gift card growth worldwide:

1. Digital Gift Card Growth:
   • According to a report by Mercator Advisory Group, the use of digital gift cards has been steadily growing, with an estimated annual growth rate of over 20%.
   • In 2021, the global digital gift card market was valued at approximately $355 billion, and it is projected to reach $698 billion by 2026, according to ResearchAndMarkets.com.
2. Consumer Preferences:
   • A survey by Blackhawk Network found that 67% of consumers prefer digital gift cards over physical ones due to convenience and immediate delivery.
   • In a study by Fiserv, 42% of respondents reported that they were more likely to purchase gift cards if they were available as digital options.
3. Mobile Wallet Usage:
   • Statista reports that as of 2021, there were 1.48 billion mobile wallet users worldwide.
   • The adoption of mobile wallets continues to rise, with a projected 28% increase in users by 2024, reaching 1.91 billion users globally.
4. Digital Wallet Transactions:
   • According to eMarketer, digital wallet transactions in the United States are expected to reach $4.74 trillion by 2025, driven by factors like increased mobile payments and contactless transactions.
   • A survey by PYMNTS.com found that 46.7% of U.S. consumers used digital wallets for in-store payments in 2021, highlighting the growing acceptance of this payment method.
5. Digital Wallet Adoption by Age Group:
   • A study by Statista found that as of 2021, 77% of U.S. millennials and 75% of Gen Z consumers had used a digital wallet in the past year, compared to 42% of Gen X consumers and 27% of baby boomers.
6. Global Adoption:
   • In China, digital wallets like Alipay and WeChat Pay have become integral to daily life, with over 81% of mobile users using them for various transactions, according to eMarketer. Find out more at www.quodos.com or contact us for a demo at info@quodos.com. Download the quodos App from the App Store or Google Play. About quodos: quodos is an intuitive digital app which stores a user’s Gift Cards connected to a prepaid debit card in their digital wallet. We establish a direct connection between merchant and user - the app enables segmented, real-time, media-rich conversations that matter. Our platform sparks engagement, fuels upselling and nurtures loyalty thru' enticing "calls to action" that are both financially rewarding and effortless with contactless payment technology. Giftcard balances are uniquely “locked down” to the merchant selling the giftcard. No integration required for existing POS, no staff training and setup is immediate. For users - no more lost/stolen, all gift balances in real-time, favourite brands in their pocket!