Use digital payments to connect with your customers

Big brands spend billions annually on marketing their products to their customer base. It can be difficult for many brands to connect directly with their customers, particularly for brands selling through retail outlets. Retailers can often serve disintermediary between the brand and the customer, and the brand has little visibility of who their customers are, or how they interact with their products.

Many brands recognise the power of customer rebates and cash-back offers as a means to distinguish themselves from their rivals and to connect directly with their customers. These brands will provide a cash-back offer at time of purchase which customers can subsequently redeem. This not only incentivises customers to choose one particular brand over another, but also creates that direct customer to brand relationship which is otherwise absent in most retail transactions.

Typically these cash-back offers are either paper-based offers, or may use a basic prepaid card as the means to provide value. While these approaches do work, they provide limited customer connectivity and are difficult to track and measure.

This is where Quodos comes in.

Quodos provides retailers and their marketeers with a fully digital, easily customisable environment to present unique customer discounts and offers to customers. These offers can be accepted digitally, rapidly downloaded and configured by customers, and spent with the ease of a debit card. Additionally, Quodos allows brands to directly message their customer base, push marketing materials, and control where offers are spendable.

If you are a brand looking to connect directly with your retail customers, give us a call.